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Welcome! I am Amanda Hurford, founder of ALA.


 I am passionate about witnessing health transformation in my clients. I empower clients to reach their health goals in a way that fits their lifestyle and personal needs. A one-size-fits-all approach does not always work for our health, and I personalize every process. My mission is to see my clients succeed and feel empowered to take control of their health.

I provide a wide range of natural and holistic health approaches that are otherwise unavailable in mainstream healthcare settings.

My Background

​Since I was in the third grade, I have been studying, contemplating, seeking out, and experimenting with human health and dis-ease. I received my bachelor's and master's degrees in nutrition and dietetics from the University of New Mexico in 2011 and 2016. I studied nutrition because diet and lifestyle contribute to human health and well-being- we are what we eat!


My Business Philosophy

 ALA is about witnessing results and growth when my clients dedicate themselves to a healthy lifestyle and treatments. 

I gain insight and improve my methods with every person I assist on their health journey. I approach every encounter with honesty and encouragement, setting realistic and individual goals for every client. Sometimes the barrier to success is our own self-limiting beliefs, and I work to help people overcome these beliefs and stay accountable to their goals. I foster a warm, helpful environment to motivate and inspire health and healing. The variety of services I offer is individualized for maximum benefit. 

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ALA serves the community by supporting individuals in their healing journey. 

ALA offers therapies that relieve pain and dis-ease and support the internal healing process.

ALA educates clients on how to cultivate a healthy lifestyle.

ALA makes space for clients to cultivate a healthy and joyous life. 

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